Comparing Focus 2 Career Assessment vs. The Birkman Method: Pros and Cons

Focus 2 Assessment vs. Birkman Method


Are you considering taking the Focus 2 Career Assessment? If so, this blog will provide a comparison of Focus 2 with the Birkman Method to help you understand the pros and cons of each. As a Birkman Certified Professional (BCP) based in Atlanta, I often get asked how the Birkman Method compares to other assessments, and blogs like this help me during conversations with friends and colleagues.

Both assessments offer valuable insights into individual and team dynamics but differ in their methodologies, outcomes, and practical applications. This blog will explore the pros and cons of each, helping you determine which might be more suited to your needs. Career assessments can be valuable tools for individuals and organizations aiming to better understand strengths, career preferences, and personal motivations.

Focus 2 Career Assessment: Overview

The Focus 2 Career Assessment is a web-based career and education planning tool used predominantly in educational settings, particularly at the college and university level. It helps students align their interests, values, personality, and skills with potential career paths. Focus 2 helps users make informed academic and career decisions by integrating self-assessment with career exploration and decision-making tools.

Pros of Focus 2 Career Assessment

1.User-Friendly Interface and Accessibility: One of Focus 2’s advantages is its ease of use. The tool is designed for students, so the interface is intuitive and easy to navigate, even for individuals with little experience in career assessments.

2.Customizable for Institutions: Colleges and universities can customize Focus 2 to fit their specific programs and career services. Institutions can integrate their curriculum, academic programs, and campus resources into the platform, making it a highly personalized tool for students exploring careers related to their majors or academic focuses.

4.Comprehensive but Focused on Students: Focus 2 is designed with students in mind, making it ideal for individuals early in their career journey. It covers key areas such as interests, skills, values, and personality, which are crucial when choosing a college major, planning education, or beginning career exploration.

5.Cost-Effective for Institutions: Focus 2 is relatively affordable, especially for educational institutions. Many schools offer it free to students as part of their career services, which makes it accessible to a broad range of users.

Cons of Focus 2 Career Assessment

1.Limited Applicability for Professionals: While Focus 2 is excellent for students, it’s less suitable for professionals or individuals who are mid-career or beyond. It doesn’t offer the same depth of analysis or personalization as assessments designed for workplace application, limiting its utility for mid-career or senior professionals seeking career transitions or deeper personal insights.

2.Less Emphasis on Interpersonal Dynamics: Focus 2 focuses primarily on aligning personal traits with potential career paths but doesn’t delve as deeply into interpersonal dynamics or behavioral tendencies in work environments. This can be a drawback for users who want to better understand how they function in teams or leadership roles.

3.Institution-Specific Customization May Limit Transferability: Since institutions can customize Focus 2, the assessment results may be highly tailored to a particular school’s resources and programs, making them less transferable when used outside that context. For example, a student at one institution may not find their results as valuable if they later move to another institution with a different career services approach.

The Birkman Method: Overview

The Birkman Method is a comprehensive personality and career assessment that evaluates behavioral and occupational interests, stress behaviors, and underlying motivators. It’s widely used in personal and professional development, offering more profound insights into interpersonal dynamics, leadership capabilities, and career success factors.

Pros of The Birkman Method

1. Comprehensive Insight into Personality and Behavior: The Birkman Method offers a well-rounded understanding of personality, interests, and behavior. It examines what people enjoy doing, how they function under stress, their interpersonal strengths, and their underlying motivations. This comprehensive view makes it highly effective for career coaching, leadership development, and team-building.

2.Applicability for a Wide Range of Users: Unlike Focus 2, The Birkman Method suits individuals at any career stage, from students to senior professionals. It can provide valuable insights for those seeking to understand their leadership style, improve interpersonal relationships, or navigate career transitions.

3.Interests plus Job Families and Titles Report: The Birkman method provides two key reports for students. One is the Interests Report, which helps people understand areas they want to pursue and areas they may want to avoid actively. The other report is the Job Families and Titles report. This unique report takes an individual’s personality and interests and compares them to those of the Department of Labor Jobs Database. This yields a prioritized list of Job Families (think industry) and Job Titles. The report is interactive, and the user can click through to the O-Net website or the MyNextMove site for more detailed job descriptions to help an individual explore their options.

4.Non-judgmental Language: The Birkman Method uses non-judgmental language to describe behaviors, encouraging constructive self-awareness. This feature is particularly beneficial in coaching and team-building contexts, where the goal is to foster growth without framing certain behaviors as “good” or “bad.” It can also help a parent who is moving from a parental role of telling their kids to brush their teeth and get to bed to one that provides “back seat” guidance and coaching on their future.

Cons of The Birkman Method

1. Higher Cost: The Birkman Method is more expensive than many other career assessments, including Focus 2. The comprehensive nature of the assessment, coupled with its applications in professional development, drives up the cost. This makes it less accessible for individuals or institutions on a tight budget, particularly if large-scale usage is required.

2.Complexity of Interpretation: While The Birkman Method provides deep insights, the results can be complex to interpret. Many organizations or individuals opt to use certified Birkman consultants to help unpack the findings, which adds another layer of expense and complexity to the process. Without expert guidance, some users may find it difficult to translate their results into actionable strategies.

3.Time Commitment: The Birkman Method requires a significant time investment to complete and interpret effectively. For organizations or individuals looking for a quicker, more surface-level analysis, the depth of The Birkman Method might be a deterrent. It’s not a quick fix but rather a long-term tool for continuous personal and professional development.

What is Your Next Step?

When comparing the Focus 2 Career Assessment and The Birkman Method, the right choice largely depends on your needs. Focus 2 is an excellent tool for students seeking guidance on academic and career choices. It’s affordable, accessible, and tailored to educational settings, though it’s less useful for professionals or those interested in team dynamics.

On the other hand, The Birkman Method offers deeper insights into personality, behavior, and interpersonal dynamics, making it ideal for professionals, leaders, and teams. However, its higher cost and complexity may make it less accessible for individuals seeking a more straightforward, budget-friendly option.

We believe The Birkman Method is the best assessment on the planet for Career Exploration because of its ability to help you understand your needs. This knowledge will serve you well when you choose a college, or a company culture and even a manager. If you are a parent looking for solutions or a student exploring your options, speak with a career coaching expert at Career Upside and schedule a consultation today.