Last Updated: June 2026
This Cookie Policy explains how Career Upside (“Career Upside,” “we,” “us,” or “our”) uses cookies, pixels, tags, scripts, tracking technologies, analytics tools, and similar technologies on our website.
This Cookie Policy should be read together with our Privacy Policy and, where applicable, our AI Policy. Together, these documents explain how we collect, use, store, and protect information when you visit our website, contact us, request services, watch videos, or work with Career Upside.
By using our website, you acknowledge that cookies and similar technologies may be used as described in this Cookie Policy, subject to your browser settings, cookie preferences, consent choices, and applicable law.
Cookies are small text files placed on your computer, tablet, mobile phone, or other device when you visit a website. Cookies help websites remember information about your visit, such as your preferences, pages viewed, login status, referral source, or interactions with the website.
Cookies may be:
In addition to cookies, we may use similar technologies such as pixels, tags, tracking scripts, local storage, web beacons, session replay tools, heatmaps, video tracking, and advertising identifiers.
When you first visit our website, you may be presented with a cookie consent banner that allows you to accept, reject, or manage certain categories of cookies, depending on your location and the consent tools active on our website.
Strictly necessary cookies may be used regardless of consent because they are required for the website to function. Analytics, performance, session recording, advertising, remarketing, and video tracking cookies may be subject to your consent preferences where required by applicable law or supported by our technology setup.
You can update your cookie choices through the cookie banner or cookie settings tool if available. You can also manage cookies through your browser settings.
Career Upside uses cookies and similar technologies to:
Career Upside may use the following categories of cookies and tracking technologies.
Strictly necessary cookies are required for the website to function properly. These cookies may support basic website operations such as page navigation, security, form functionality, load balancing, consent management, and access to secure areas of the site.
Because these cookies are necessary for the website to work, they generally cannot be disabled through our cookie tools. You may be able to block them through your browser settings, but some parts of the website may not work properly.
Analytics and performance cookies help us understand how visitors use our website. These tools may collect information such as pages visited, time on site, traffic source, device type, browser type, approximate location, clicks, scroll depth, and conversion activity.
We may use analytics tools such as:
Google Analytics helps us understand website traffic, page performance, visitor behavior, and marketing effectiveness.
Google Search Console helps us understand how our website appears in Google Search, including search queries, clicks, impressions, indexing status, and technical website performance.
Career Upside may use HubSpot or similar tools to manage forms, contact records, email communication, lead source tracking, consultation requests, and client relationship management.
HubSpot cookies and tracking technologies may help us understand how visitors interact with our website before or after submitting a form. This may include pages viewed, forms submitted, email engagement, referral source, and other contact activity.
We use this information to respond to inquiries, provide relevant follow-up, improve our content, and better understand which services are most useful to different audiences.
Career Upside uses CallRail or similar tools to understand which marketing channels, pages, campaigns, or search terms generate phone calls.
Call tracking tools may collect information such as:
Career Upside currently uses call recording. If you do not want a call recorded, please let us know at the beginning of the call or contact us through another method.
Call tracking helps us measure marketing effectiveness, improve follow-up, understand how people find Career Upside, and improve service quality.
Career Upside may use tools such as Microsoft Clarity and Hotjar to better understand how visitors interact with our website.
These tools may provide:
These tools help us identify confusing pages, improve website layout, reduce friction, and make our content easier to use.
We do not use these tools to intentionally collect sensitive personal information. However, because session recording and heatmap tools can capture website behavior, we aim to configure them responsibly and avoid unnecessary collection of private information.
Career Upside may use Vidyard or similar video hosting and video analytics tools to host, embed, share, and measure engagement with video content.
When you watch or interact with videos on our website, Vidyard or similar tools may collect information such as:
We may use this information to understand which videos are useful, improve our website content, measure viewer engagement, and provide better educational or marketing materials.
Depending on your location and our consent settings, video tracking may be subject to your cookie consent preferences.
Career Upside may use advertising and remarketing pixels, tags, and cookies from platforms such as:
Google Ads / Google Tag
Meta / Facebook Pixel
LinkedIn Insight Tag
These technologies may help us:
Career Upside may not always have active advertising campaigns running. However, these tracking technologies may still be present on the website and may collect information when you visit.
Advertising pixels may collect information such as page visits, clicks, device information, browser information, approximate location, referral source, conversion activity, and other interaction data. The advertising platforms may combine this information with information from your account or activity on their own services, subject to their own privacy policies and settings.
You can control certain advertising cookies through your browser settings, our cookie consent tools if available, and the privacy or ad settings offered by Google, Meta/Facebook, and LinkedIn.
Our website may include links, buttons, embedded content, videos, forms, or other features from third-party platforms such as LinkedIn, Facebook, Google, YouTube, Vidyard, or other services.
These third parties may place cookies or collect information when you interact with their content or visit pages containing their tools, even if you do not actively click on them. Your interaction with these platforms is governed by their own privacy policies and cookie practices.
Career Upside may use AI tools such as ChatGPT, Claude, and other AI-enabled platforms to support coaching, content creation, value proposition development, Birkman-related summaries, and business operations.
AI tools are addressed more fully in our Privacy Policy and AI Policy. AI tools generally are not the primary source of website cookies, but AI-enabled plugins, forms, integrations, chat tools, or business platforms may use cookies or similar technologies if added to the website in the future.
If Career Upside adds AI-powered website tools, chatbots, forms, or similar features, those tools may collect information based on how visitors interact with them.
Career Upside may use Basecamp or similar project management tools to manage client projects, communication, files, tasks, and deliverables.
Basecamp is not primarily used as a website cookie or analytics tool on career-upside.com. However, if you access Basecamp or a similar third-party project platform as part of an engagement, that platform may use its own cookies and tracking technologies. Your use of Basecamp or any similar third-party platform is governed by that provider’s own privacy policy and cookie practices.
Career Upside may use the following third-party tools or similar service providers:
These third-party providers may place their own cookies or use similar technologies. Their use of information is governed by their own privacy policies, cookie policies, terms, and settings.
Cookies may remain on your device for different periods of time depending on their purpose and provider.
Session cookies usually expire when you close your browser. Persistent cookies may remain for days, months, or longer unless they expire automatically or you delete them.
Third-party providers control the lifespan of many of their own cookies. You can usually manage or delete cookies through your browser settings.
You have several options for managing cookies and tracking technologies.
You can:
Most browsers allow you to view, delete, block, or restrict cookies. If you disable cookies, parts of the website may not function properly, and some features may be unavailable.
You can manage cookies through common browsers, including:
Each browser has its own process for managing cookies. Please review your browser’s help documentation for specific instructions.
You may be able to manage certain advertising preferences directly through platforms such as:
You may also be able to opt out of certain interest-based advertising through industry opt-out tools, depending on your location and browser settings.
Some browsers or extensions offer “Do Not Track” signals or Global Privacy Control settings. Because there is not yet a uniform industry standard for responding to all browser-based tracking signals, our website may not respond to every such signal automatically.
Where required by applicable law or supported by our technology providers, we will make reasonable efforts to honor applicable privacy preference signals.
Please do not submit sensitive personal information through website forms unless it is necessary for the service you are requesting.
Career Upside provides coaching, consulting, Birkman assessment support, career exploration, student development, team development, leadership coaching, and talent-related services. Some of that work may involve personal or assessment-related information. However, general website tracking tools are not intended to collect highly sensitive information such as Social Security numbers, financial account numbers, medical information, or protected health information.
Career Upside may update this Cookie Policy from time to time to reflect changes in our website, tools, technology, legal obligations, or business practices.
When we update this Cookie Policy, we will revise the “Last Updated” date at the top of this page. We encourage you to review this page periodically.
If you have questions about this Cookie Policy or how Career Upside uses cookies and similar technologies, please contact:
Todd McCarty
Career Upside
1264 Redemption Drive
Lawrenceville, GA 30045
Email: Todd.McCarty@career-upside.com
Phone: 404-219-7056
