Quick Summary:
Learn how a large marine transportation company used Birkman to reduce costly new-hire turnover, improve hiring accuracy, and strengthen workforce performance. This case study shows how the company added behavioral insights to an already rigorous hiring process, helping recruiters identify applicants better suited to the role and work environment. The result was a more effective talent acquisition strategy, lower turnover, and a stronger bottom-line impact.
What you’ll find inside:
- How the company addressed new-hire turnover exceeding 100%
- How Birkman added deeper behavioral insight to the hiring process
- How recruiters identify traits linked to success in specific roles and environments
- How ideal employee profiles helped improve candidate selection
- How better hiring decisions reduced turnover and improved productivity
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Challenge
A large U.S. marine transportation company with more than 1,000 employees was facing a major talent challenge: new-hire turnover exceeded 100%, creating significant operational and financial strain. Although the company had a thorough hiring process that included background checks, medical screenings, multiple interviews, and job-related skills testing, those measures alone were not sufficient to determine whether candidates were well-suited to the demands of the role and the work environment. As a result, the company was spending nearly $3 million on new-hire turnover and needed a more complete approach to hiring.
Action
To improve hiring outcomes, the company added Birkman to its talent acquisition process to better identify applicants with the behavioral characteristics most closely aligned with success in specific roles. Rather than focusing only on experience, qualifications, and technical ability, Birkman helped the organization evaluate whether candidates were naturally suited to the work itself and the environment in which they would be expected to perform. Using Birkman data, the company identified the traits and patterns shared by successful employees in a particular role and built an ideal employee profile around those characteristics. Recruiters then used those detailed profiles to better screen and sort the applicant pool.
Result
Once the company implemented Birkman and created an ideal employee profile for hiring, new-hire turnover dropped by 67%. With stronger candidate alignment, the organization saw measurable improvements in retention, productivity, and workforce morale. By making better hiring decisions at the front end, the company reduced costly turnover and created a meaningful positive impact on business performance.
Key Outcomes
- Reduced new-hire turnover by 67%
- Strengthened hiring decisions with behavioral insight
- Built ideal employee profiles for specific roles and work environments
- Improved candidate fit beyond skills and experience alone
- Increased productivity and workforce morale
- Reduced a costly turnover problem that had been nearing $3 million
Your Next Move
If you are looking for help reducing turnover using the power of Birkman, we can help. Check out our team building program and schedule a consultation.