

When Marketing Teams Are Misaligned, Performance Suffers
Career Upside helps CMOs and VPs of Marketing improve communication, role clarity, engagement, and team performance using Birkman-based coaching and practical marketing leadership experience.
Improve Team Performance with Better Data
Marketing leaders are often asked to drive more pipeline, revenue, content, campaigns, and results with fewer resources. But most marketing team challenges are often people, communication, role clarity, and alignment problems, not workload problems.
Career Upside uses the Birkman Method to help CMOs, VPs of Marketing, and marketing leaders better understand how their teams work, communicate, handle stress, stay motivated, and align around shared goals.
In a 30-minute marketing team performance conversation, we’ll explore whether a Birkman-based coaching approach could help your organization:
- Improve communication across your marketing team
- Clarify roles, responsibilities, and working styles
- Strengthen team engagement and productivity
- Coach existing employees more effectively
- Get the right people in the right seats
- Support better hiring, onboarding, and team alignment
- Work with a coach who understands both marketing and people development
Qualified marketing leaders with a team or staff of 10 or more people may receive a complimentary Birkman assessment and 60–90 minute coaching session (a $549 value), so you can experience the process firsthand. Fill out the form to the right and let's start a conversation.
Career Upside
Executive & Career Coaching
Scientifically proven to boost employment successes and opportunities.
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20+ years of executive and career coaching
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Birkman Certified Professional
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Emory Executive Coaching Diploma
Experienced Leader with Fortune 500 Companies


“Wow, working with Todd was a pleasure! He is thoughtful and understanding. When I first took the assessment, I figured I would be underwhelmed by the resulting report. I have never been so wrong in my life. The report was packed with very useful information that helped bring a number of issues into focus for me. Then, when my staff took the assessment and we matched one-on-one with how to work and communicate better, I was shocked at how insightful this process was. To say that I strongly recommend Todd, Career Upside, and the Birkman Method would be a massive understatement.”
Martin Greif, President, Site Tuners