

Help Your Athlete Stand Out and Think Beyond the Game
Most athletes focus on performance. Few know how to communicate who they are, how they fit a team, and what makes them coachable.
Help Your Athlete Build Confidence, Clarity, and a Stronger Recruiting Story
Parents invest a lot of time, energy, and money helping their athlete improve, compete, and get noticed.
But standing out takes more than stats, highlights, and tournament exposure.
Career Upside uses the Birkman Method and Birkman Mindset Report to help athletes better understand how they communicate, respond to coaching, handle pressure, fit within a team, and describe their strengths with confidence.
In a 30-minute athlete development conversation, we'll explore whether a Birkman-based coaching approach could help your athlete:
- Communicate their strengths more clearly to coaches
- Build a stronger recruiting story beyond stats and performance
- Understand what type of coach, team, and environment may fit them best
- Improve sports mental performance through greater self-awareness
- Think more clearly about career direction and life beyond sports
This session is simply a conversation to determine whether this approach could help your athlete stand out, make better decisions, and prepare for their future.
At the end of your complimentary conversation with J. Todd McCarty, Career & Team Performance Coach, we'll determine whether a second meeting makes sense. If not, no pressure. You'll still leave with a clearer perspective on what your athlete may need next.
Career Upside
Executive & Career Coaching
Scientifically proven to boost employment successes and opportunities.
-

20+ years of executive and career coaching
-

Birkman Certified Professional
-

Emory Executive Coaching Diploma
Experienced Leader with Fortune 500 Companies


"I was introduced to Todd and Career Upside by a mutual friend. Todd explained how he could help athletes who are unsure of their career direction after finishing their collegiate or professional sports careers, and I asked Todd to help my son, a former Vanderbilt football and NFL defensive back, working hard to figure out his life purpose and career direction. Todd walked him through his Birkman results, and I was blown away. The assessment gave an excellent overview of my son’s personality and validated his behaviors and needs. It also gave him some great information on potential career options. The career exploration report and the Job Families and Titles report were particularly helpful as my son weighs his options on his future career path. I highly recommend Todd to any collegiate or professional athlete. The assessment provides a wealth of information for anyone weighing career options. I can also see the implications for college recruiting or coaches trying to build team chemistry."
Ruffin Hamilton, Former NFL Player